Valentines Day

It's coming. Valentines Day. Another Hallmark Holiday.  Singles Awareness Day. Valentines Day is just something that I will never understand.  Why is it that we feel the need to express our love on one specific day?  If our significant other forgets Valentines Day it's like the end of the world. That's silly. Love should be expressed every single day.  Why must we limit ourselves?  Flowers should be bought randomly throughout the entire year.  Chocolates should be given often.  I just don't get it.